Mahou Derbi

On the occasion of the Champions League final, Mahou invited everyone to position themselves with one of the two teams in the city through a conversational call to action card.

Activación Mahou en cines Callao

Activation by hashtag

The campaign was activated by hashtag, the user published a tweet with the hashtag of his team and counted so that the bar was positioned from one side or another in real time.

Real Examples

A tweet from a participant and an autoresponse from @futbolmahou

Mahou Activation
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